But currently if a user wanted to find a local publication, they would have to either know that publication exists or search for the name of the city/neighborhood. This is something that would be fairly straightforward for Flipboard to implement the company could even just look at the location of people who read specific content and use that to recommend local magazines. There is a local “City Zine” section but it’s not localized - meaning every user sees the same three featured publications. While today’s announcement shows that Flipboard is committed to providing tools for users to aggregate content, there are still a few open questions/limitations that hyperlocal publications should be aware of:ĭiscovery - Right now there doesn’t appear to be a great way to discover new magazines based on your location. It took me less than five minutes to create this magazine for my local neighborhood.īy creating these local neighborhood magazines on Flipboard, hyperlocal publishers can extend their brand beyond their websites. The benefit is more customization and an ability to sometimes add content that you didn’t produce. But using Flipboard’s new tools, this can now be done by adding selected local articles to a magazine you create. Prior to the recent ability to create your own magazines, a 2011 Street Fight article had recommended that hyperlocal websites create their own magazine on Flipboard using a workaround with Twitter. One way community publishers can use the app is to produce their own hyperlocal magazines on Flipboard. And as Flipboard grows out not only its aggregation tools but also its user base, it’s important that hyperlocal publications take notice.Įxtend your hyperlocal brand to Flipboard

The new editor makes it even easier for users to create beautiful magazines (of already existing content) that they can share with others.įlipboard is (by far) my favorite way to consume content these days, and I’m not alone - the app claims over 50 million users. This morning Flipboard launched a new web application called “Flipboard Editor,” the latest in a series of tools that allow users to create magazines for the Flipboard app.

Flipboard magazine